Google Play

Google Play + SXSW Live on The Lot

Everybody knows Sugar is excited about playing SXSW...and  We are especially excited about Live From the Lot presented by GOOGLE & YouTUBE.  In the words of 'There’s no place like Austin for live music, so we're excited to host some incredible artists for two full days of concerts atop a downtown parking garage (the lot at 9th & Trinity St). If you can't make it in person, you’ll be able to tune in online at' Check out the full band listings here: Sugar * The Hi Lows is playing the event on Friday March 16th along side THE SHINS, HEARTLESS BASTARDS, BLACK STAR, & More...

Gonna be a fun event. Be sure to check out our all new GOOGLE play page. { click here }